Transmedia and Story Worlds
Once story was only spoken then it colored the walls of the caves. As story grew it was then bound to a page and then given voice through radio and TV. As it matures even still, along with its media savvy consumer, it now springs forth story worlds across media platforms. Our ability to gain new perspectives in a characters nature from various media delivery mechanisms allows for a depth and richness to story that has only been imagined. Star Wars is a quintessential example of a Story World that continues to evolve in amazing new ways with technology. What I am seeking to do is extend media...
read moreStoryworlds: The New Transmedia Business Paradigm: O’Reilly Tools of Change for Publishing Conference 2010 – O’Reilly Conferences, February 22 – 24, 2010, New York, NY
In this newly interconnected world, publishing continues to be the primary source for new intellectual properties from movies to television to videogames. From our books emerge rich worlds, iconic characters, epic storylines and histories that lend themselves to an array of lucrative media extensions. How can editors and publishers leverage these assets to revive, strengthen and empower our industry? How can we better partner with the visionaries of the future, adapt to new delivery technologies, and earn a greater share in the storyworld franchises we are struggling to build? The answer...
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Booyah’s New Technology Will Enable Location-Based Product Placement | PlaceVine Blog: Brand Integration, Product Placement, and Branded Entertainment News & Analysis A short while ago, we blogged about Xerox’s new gadget that would enable discrete forms of audio or video content to be beamed to specific television viewers, and how it could change the world of advertising. Now, a new company called Booyah is taking this concept one step further. Fast Company reports: Booyah, a location-based game start-up, has announced it’ll be trying out a new type of promotion that may be the...
read moreTransmedia Analytics
Fundamental changes have taken place in the way people consume media. Traditional major media platforms like print, TV and radio have evolved to what has been referred to as nonlinear, multi-platform viewing. I have been looking around corners and into emerging spaces using my knowledge and experience to help my clients navigate this convergence culture. I have been employing transmedia storytelling and distribution strategies to reach the touch points where content is consumed. The story is not a static thing but a woven tapestry that lives across platforms and devices. The social effect...
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Transmedia Producer
- Transmedia & AdvertisingTransmedia & Advertising View more presentations from Ivan Askwith Permalink | Leave a comment » […]
- Confessions of an Aca/Fan: Archives: Transmedia 202: Further ReflectionsTransmedia 202: Further Reflections The above video was shot by Scott Walker during one of my presentations at San Diego Comic-Con, during which I spoke about some of the controversy which has surrounded the definition of transmedia over the past six months or so. I've largely stayed out of these conversations, though you can find a very good summary of […]
- Confessions of an Aca/Fan: Archives: Now Available: Transmedia Hollywood 2 VideosNow Available: Transmedia Hollywood 2 Videos Due to technical difficulties, we've been delayed in sharing with you the videos from our April Transmedia Hollywood 2 conference, jointly sponsored by the cinema schools at USC and UCLA, and hosted this year at UCLA. We hope to be back next April at USC with a whole new line up of speakers and topics, which […]