Why You Should Start Building Story Worlds NOW

In Lisa Cron’s Book: Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence she talks about the science behind story “Recent breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well told is nature’s way of seducing us into paying …

JohnnyWhy You Should Start Building Story Worlds NOW

A Glimpse of Tomorrow

A Fiction of What Will Be: My personal digital agent(PDA) is telling me that the iSight link is being established for the meeting I have been waiting on with our partners in Beijing. I stop for a moment to let the augmented display reset from my browsing and work flow session and set my transparency really high, I am moving …

JohnnyA Glimpse of Tomorrow

My Virtual Past in Reality

  I started this journey when I read Howard Rheingold’s Virtual Reality in the early 90’s and was hooked. I bought a massive PC and installed World Building Tool kit and 3D Studio and started building my virtual reality. It’s 1995 and I am strolling through MecklerMedia’s VR World. I put on a head set and a set of gloves that …

JohnnyMy Virtual Past in Reality

When the Plan Falls Apart

  TRUE STORY: It’s ten days until a cross country multi-state shoot and the client Boss Man calls. “We have not renewed the contract with the talent that we were going to use in our upcoming spots. We need to go in another direction.” What… we have all 12 scripts written and approved. (PREGNANT PAUSE) NO PROBLEM! The mix of …

JohnnyWhen the Plan Falls Apart

The Evolution of the UX of Media

As we look back at the evolution of visual media we see a collective experience that was shared in the dark, be that in a theater or at movies. We then migrated our primary interface to the TV. With the advent of the Internet our screens became pervasive and ever present. We now sit at the cusp of the next …

JohnnyThe Evolution of the UX of Media