Storyworlds: The New Transmedia Business Paradigm: O’Reilly Tools of Change for Publishing Conference 2010 – O’Reilly Conferences, February 22 – 24, 2010, New York, NY
In this newly interconnected world, publishing continues to be the primary source for new intellectual properties from movies to television to videogames. From our books emerge rich worlds, iconic characters, epic storylines and histories that lend themselves to an array of lucrative media extensions. How can editors and publishers leverage these assets to revive, strengthen and empower our industry? How can we better partner with the visionaries of the future, adapt to new delivery technologies, and earn a greater share in the storyworld franchises we are struggling to build? The answer is, we must evolve!
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.
Video
This is a great piece from Jeff Gomez of Starlight Runner
