Geo-Targeted Content
Booyah’s New Technology Will Enable Location-Based Product Placement | PlaceVine Blog: Brand Integration, Product Placement, and Branded Entertainment News & Analysis
A short while ago, we blogged about Xerox’s new gadget that would enable discrete forms of audio or video content to be beamed to specific television viewers, and how it could change the world of advertising. Now, a new company called Booyah is taking this concept one step further. Fast Company reports:
Booyah, a location-based game start-up, has announced it’ll be trying out a new type of promotion that may be the model for smartphones in the future: In-game, virtual goods placements, based on your real-time location.
Booya is currently working with H&M to advertise for their retail stores. And the way in which this concept is executed is both incredibly cool and simple:
When you’re near an H&M location, a particular piece of clothing–perhaps one on promotion–will appear in the Booyah MyTown location-based social “game.” If any of Booyah’s million users then check-in to the H&M location, there’ll be discounts and so on available.
Geolocation targeted content is a very exciting and a transmedia touch point we are very excited to explore. We can imagine portions of a story being seeded to you at different locations about town. Tie-in’s that play out based on a clients location for various offers.
